Driving customer success

Providing critical Technical Team augmentation

Founded in 1910, AA Ireland is one of Ireland’s leading consumer services businesses. It provides emergency rescue for people in their home and on the road, as well as insurance for over 225,000 customers.

In 2015, Dovetail won an international tender competition and was appointed as software development partner for AA Ireland.

The Solution

Partnering with AA Ireland’s resident development team, we developed the responsive front-end for the AA Route Planner site.

We provide quality onsite and offshore resources who are an integral part of AA’s day-to-day IT development sprints.

Our developers, scrum-masters and project managers provide excellent value-for-money and stable, predictable resourcing.

The Result

  • AA Ireland consistently meets its ambitious IT rollout targets within budget.
  • Customers benefit from greater choice and service in the insurance market as AA enhances its offerings.
  • Drivers throughout Ireland arrive safely and on time by avoiding traffic incidents using the AA Routeplanner.



Dovetail’s personnel are really cutting edge –
they raise the bar for tech capability.

- Brian Mullan, Chief Information Officer at AA Ireland

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how custom software solutions might support your progress we'd love to talk.

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