Dovetail brand gets a refreshAuthor: Trevor Jobling
We recently redeveloped our website, and while we were at it we reconsidered our branding at large.
We still love the Dovetail name. It reflects how we tightly integrate with our clients, forming strong partnerships. It also echos the balance between technical excellence and business understanding that is necessary to deliver great software solutions.
So while we had no interest in changing our name, after 14 years we felt the logo was a little dated.
The new brand is modern, while very subtly referring to the craftsmanship that our old logo referenced via the Dovetail joint.
The box element is also very flexible (such as representing our values) – just like us!