Dovetail helps IKEA take a bite of the Big AppleAuthor: Trevor Jobling
Planning Studios are a new store format that IKEA is rolling out across the globe. The Manhattan studio is the first of its kind in the U.S., with 30 more planned.
Customers can bring in measurements of their space with them, or list the items they’re struggling to store, and work with an IKEA expert to come up with the best solution. The Manhattan store features inspirational room settings focused on helping customers discover products and solutions suited for city living. It is where New Yorkers can get one-on-one help with kitchen design, bedroom projects, small space living solutions and so much more. Purchases made at the Planning Studio are conveniently delivered to customers’ homes.
Dovetail is providing a critical component of this new service: the system that lets customers make bookings, and manages the sales process for coworkers.
We’re helping ensure that busy New Yorkers get the service they need in the heart of the city.