10 January 2014 | News, User Experience Design

¡Feliz Año Nuevo! – Bird’s Eye #20

Author: Mossy Breen

Firstly, welcome to 2014! I hope you don’t mess up any dates on forms over the next few weeks, as I’m sure I will. Another even year, it feels like ages since the last even year…

IKEA “Swipe A Surprise” pilot is still going well on the IKEA Southampton store Family Kiosks. After some usability testing and watching real customers use the new functionality, we have gone through some iterations of screens and flows as we get feedback from the store and customers. Small changes to the copy, messages and some forms have improved the user experience and helped customers navigate quickly and claim their Prize. Two of the big prizes have already been won. Two customers have won a £500 voucher and £750 voucher respectively. Excitement is building in the hopes that one very lucky IKEA Family member will win the Holiday to Sweden.

Trevor and Tomás also made some improvements for the customer login journey across all Kiosks in the UK and Ireland to help customers who made mistakes when entering their details. They can now edit their details and try again, leaving them less frustrated.

John has moved from doing great work on the HSA project, codename “Redstart”,  to doing some new work for the European SharePoint Conference, which we will be putting live over the coming weeks. Redstart will now go through some UAT testing, and we will get a first round of feedback from the client before making improvements in preparation for go-live.

Work continues for Martin and myself as we come to the final stages of the Calorie calculator project for the FSAI. A go live date is looming on the horizon and we plan to get the final polish of the application done over the next few weeks, with hope of achieving an excellent version 1 of the new app.


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