Success by design
We help the iconic retailer to deliver innovative services while streamlining their processes.
IKEA is the world’s largest home furnishings retailer, operating in 52 countries. Smart design and a strong culture of innovation supports its vision: “to create a better everyday life for the many people”.
We help IKEA bring that vision to life in several countries across Europe and North America.
The Solution
Since 2012 we have worked closely with IKEA coworkers, finding custom solutions to multiple challenges. We have led or contributed to projects including:
- Streamlining the purchase process, for customers and coworkers, when buying IKEA kitchens.
- Developing in-store touch-screen kiosk software for members of IKEA's loyalty program "FAMILY".
- Creating "SWIPE A SURPRISE", an innovative rewards programme that allows customers to win prizes by swiping their IKEA FAMILY card.
- Enhancing data analytics capabilities for better decision-making.
The focus is always on providing an optimal customer experience while helping IKEA to be as efficient as possible.
Our 24 x 7 support service ensures critical systems are always available.
The Result
- Tens of thousands of customers across the USA and Europe get their dream kitchens and bathrooms through our appointment booking tools.
- Custom streamlined sales tools ensure that coworkers and customers enjoy the best possible consultative sales journey.
- Meanwhile members of IKEA FAMILY, IKEA's loyalty programme, stay in touch with IKEA and reap the benefits of FAMILY membership through our in-store touchscreen kiosks and our online applications.
"Dovetail is part of the IKEA team. They always act in the best interests of our projects which builds a lot of trust."
- Paul Martin, Database & Analytics Manager at IKEA Group
