Innovation Consulting
Empowering Irish SMEs to Drive Innovation and Master Digital Change.
Your Trusted Partner in Digital Innovation
Dovetail Advisory is our dedicated consulting practice, supporting clients with strategic guidance, digital transformation planning, and technology decision-making.
At Dovetail Advisory, we specialise in guiding Irish SMEs through their unique journey of digital transformation and innovation. We go beyond generic IT advice, offering pragmatic, actionable guidance backed by over two decades of hands-on experience delivering pioneering software projects.
Our approach is grounded in a practical understanding of both strategic business objectives and cutting-edge technology. This dual perspective ensures that our guidance is technically sound, and strategically aligned with your goals for competitive advantage and sustainable digital growth.
Does This Sound Familiar?
Where do we start with Digital Transformation?
We provide clear roadmaps and phased strategies to demystify your digital journey, ensuring a smooth and impactful transition.
Can AI really benefit our SME, or is it all hype?
Uncover practical AI applications tailored for your business, driving real value without unnecessary complexity.
How can we maximise our technology for efficiency and growth?
Identify and implement innovative solutions that streamline operations, reduce waste, and maximise your team's productivity.
How can we innovate using digital tools to gain a competitive edge?
Explore new digital avenues to create unique value propositions and stand out in your market.
How do we get objective, strategic technology advice?
Receive unbiased, expert recommendations focused purely on what's best for your business's innovation and growth outcomes.
How do we de-risk investment in new technology?
We help you validate new ideas and technologies through prototyping and phased rollouts, ensuring you invest wisely.
How We Work With You
Strategic & Practical Guidance
Our approach combines strategic foresight with practical implementation advice. We don't just provide high-level recommendations; we guide you through the detailed decisions required to bring your digital vision to life.
- Business-focused innovation strategy development
- Technology roadmap planning and prioritisation
- Risk assessment and mitigation strategies
- Implementation planning and project scoping
Deep Technology Understanding
With 23 years of hands-on software development and technology implementation experience, we understand what works in practice, not just in theory. This technical depth allows us to provide realistic and actionable advice.
- Emerging technology assessment and adoption
- System architecture and integration planning
- Vendor evaluation and technology selection
- Digital transformation project oversight
Areas of Expertise
AI & Machine Learning Adoption
Practical guidance on incorporating AI into your operations, from use case identification to ethical implementation.
Digital Transformation Strategy
Comprehensive roadmaps for modernising your business processes, technology stack, and customer experiences.
Process Innovation & Automation
Identifying opportunities to streamline operations and eliminate inefficiencies through smart automation.
Technology Architecture & Planning
Designing scalable, secure, and efficient technology foundations that support your business growth.
Innovation Culture Development
Building organisational capabilities and mindsets that foster continuous innovation and digital agility.
Data Strategy & Analytics
Transforming your data into actionable insights for better decision-making and competitive advantage.
Why Choose Dovetail Advisory?
Proven Track Record
23 years of successful technology implementations across diverse industries and company sizes.
Irish Market Expertise
Deep understanding of the unique challenges and opportunities facing Irish SMEs in the digital economy.
Vendor-Independent Advice
Objective recommendations based solely on what's best for your business, not vendor partnerships.
Implementation-Ready Guidance
Practical, actionable advice that bridges the gap between strategy and successful execution.
Success Stories
We've helped organisations like IKEA, World Rugby, Aramark, and Trinity College Dublin navigate complex digital transformations. Our clients consistently achieve measurable improvements in efficiency, innovation capacity, and competitive positioning.
"Dovetail's strategic guidance was instrumental in our digital transformation. Their practical approach and deep technical understanding helped us navigate complex technology decisions with confidence."— Client Testimonial
Ready to Innovate?
Transform your business with strategic innovation guidance tailored specifically for Irish SMEs. Let's discuss your digital ambitions and create a roadmap for success.
Schedule Your Free Innovation Consultation