One month has passed since the launch of the new Swipe A Surprise mechanic in 16 Ikea stores (UK and IE), and there are only two weeks left until the end of this phase. If you want to get your hands on a free gift from IKEA just join IKEA FAMILY and make any purchase in your local IKEA store!
This update arrives late on the blog because we have been busy actively tuning the system to improve the customer experience every day.
This new version of Swipe A Surprise works in a very different and more user friendly way. The interaction required by the user has been reduced to 2 simple actions: Scan and Print.
Every IKEA FAMILY Kiosk has been upgraded with a 2D barcode scanner, allowing customers to scan the barcode printed on their till receipts. The kiosk then shows the prize and allows the customer to print a voucher. So simple and so quick - over 122,000 prizes have been activated so far!
Here's Mossy holding a tasty voucher!